TRADEMARK & COPYRIGHT
Trademark is a logo, brand name, product name, website name, word or punch line by which customers recognize or differentiate the products or services of one company from another. Trademark is an important asset of any company. Any business is known by its name and protecting the name is equal to protecting the business. Business name, product name, website domain name, brand name, logo or slogan can be trademarked.
Trademark, the word is a combination of TRADE and MARK, means a mark which is used in trade, commerce or business. If you close down your business, in legal sense, if you do not carry on any business under your trademark then it will cease to exist. However in practical sense the trademark registry will continue to show your trademark alive unless it is withdrawn by you or it expires after 10 years of registration, due to non-renewal.
Copyright is a right or protection given to original creators or owners of content like Authors for Books, software developers for computer programming, Artists or writers for songs or to Companies which get the content created by spending money and time. Copyright can be applied for Website content, Software codes, Books, Marketing materials, Videos, Photographs, logo design and Song recordings.
Once the Copyright Application is filed, you will get a copyright diary number, which is legal proof of your application. Copyright office will keep the application open for 30 days for objection. If no objection is received from any party, it typically takes 8 to 12 months for Copyright Certificate to be issued.
Protection against Copycats
Nobody will dare to copy your brand name once it is a registered trademark
Registered brand is Most valuable asset of the Company
Many brands in the world value their trademark more than their any other physical assets. Brand value is derived only when the company has absolute right over the brand name through trademark protection
Helps in expansion of business and growth
Trademark can be rented and royalty can be earned under licensing agreement. Franchising model solely depends upon trademark licensing and transfer.
Helps in image building and credibility in Market
Customers give more preference to registered brands with TM tag